Course Outline :- SEO Training In Nepal
SEO Life Cycle.
- Offline/off page Optimization
- Online/on page Optimization
- Position Monitoring
Off page Optimization: (Search Engine Marketing)
- History of search engines
- Social Bookmarking
- Classified postings
- Article postings
- Email Marketing
- Free Press releases
- Traffic Sources Reports
- Trade lead posting
- Rss Feed Marketing
- Introduction to Offsite Optimization
- Social media Optimization
- Hosting of Google sitemap
- Submission to search engines
- Linking Building Methodology
- Types of Linking Methods
- Search engines vs. Directories.
- Blog Creation & Blog commenting
- Creation of forums, participating in forums
- Participating in groups & Creation of new groups
- Keyword analysis, website analysis, Competitors Research and Analysis
- Link building Concepts, One way linking / two way link building advantages
On page Optimization:
- How to Choose Domains.
- Seo lead qualifying and closing strategies
- Keyword Placement.
- Pre Optimization Report
- Key word research
- Competitors’ website analysis
- Rewriting robot friendly text
- Header Tags Optimization
- Title Tag Optimization
- Meta Tag Optimization
- SEO Content Writing
- Image Tag Optimization
- Key words Optimization
- Anchor Links Optimization
- URL Selection
- Seo Website Architecture Planning
- Alt Tag Optimization
- Website structure Optimization
- Body text and content Optimization
- Sitemap for link Optimization
- XML Sitemap Creation
- Rss Feed Creations
- HTML coding optimization for seo standards
- How to do Effective Website design for search engine optimization
- Identification of unique visitors and return visits to websites.
- How to write seo friendly Content, content research and content Re-writing
Position Monitoring:
- Monitoring website ranking with different keywords
- Difference between White Hat SEO and Black Hat SEO.
- How to do Seo for Static Websites and Dynamic websites.
- Constant research of updated technology for better positioning
- Anatomy of Google, yahoo, msn and major search engines
- Renewal of expiry trade leads and posting new trade leads
- Research on current popular directories and site submission
- Changing methodology with change in search engine algorithm
Social Media Optimization
- Social Networking Sites. (Twitter, Linkdin, Facebook etc)
- Social Bookmaking Sites. (Stumbleupon, delicious, reddit etc)
Pay Per Click (PPC)
- Affiliate Marketing.
- Google Adsense.
- Google Adwords
- PPC or Pay per Click Campaign Management.
SEO Tools
- Alexa ranking Tool
- Page rank Tool
- Seo Tools and Usages.
- Google Analytics Tool
- Google Webmaster Tool
- Keyword Research Tools
- Competitive Analysis Tools
- Website Traffic Analysis Tools
- Website Quality Analysis Tools
- Robo forms
SEO Introduction
Search Engine Optimization (SEO) is the technique of optimizing content of your website in order to get higher position in search engine result page. Number of tips and technique are applied to optimize a single page of your website to get better position.
